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Everybody Is Not The “Perfect” Client

“Small business is not a target market.”

Wow. What a powerful statement. So many times it’s easy to lose focus and try to reach everyone under the sun. Hate to break it to you but not everyone wants what you’re selling. How many times have you met someone and thought “Hey! This could be my next perfect client!” Only to realize that maybe they’re not so perfect after all. You can’t please everybody and you shouldn’t even try! It’s not worth the time you could be investing in the real perfect client.