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Listen. Learn.

“When in doubt, be human.”

As I read Seth Godin’s blog this morning, his last sentence struck me. His blog spoke of customer service and truly listening to what your customers have to say, especially when they are unhappy.

How many times do we treat people like a number? How many times do we focus on quantity over quality?

If something isn’t working, maybe Seth is right, maybe it’s time to take a step and act humanly.